Makampani osaluka: mawu atatu ofunika kuti apambane malonda akunja

Makampani osaluka: mawu atatu ofunika kuti apambane malonda akunja

Ndipotu kuchita ndi alendo sikovuta.M'maso mwa wolemba, sungani mawu atatu ofunika m'maganizo:wosamala, wakhama, komanso wochita zinthu mwanzeru.Izi zitatu mwina ndi clichés.Komabe, kodi mwachita monyanyira?Kodi ndi 2:1 kapena 3:0 kupikisana ndi mdani wanu?Ndikukhulupirira kuti aliyense atha kuchita izi.

Ndakhala ndikuchita malonda akunja kwa nsalu zosalukidwa kwa nthawi yoposa chaka.Kupyolera mu kusanthula kwamakasitomala omwe ndawachita mpaka pano, ndafotokozera mwachidule zokumana nazo ndi maphunziro pa ulalo uliwonse wamalonda akunja:

1. Gulu lamakasitomala, tsatirani njira zosiyanasiyana zotsatirira

Mutalandira zofunsa za kasitomala, tsatirani gulu loyambirira lamakasitomala malinga ndi zonse zomwe zingasonkhanitsidwe, monga zomwe zafunsidwa, dera, zambiri za kampani ya chipanicho, ndi zina zambiri. Ponena za momwe mungagawire kasitomala, makasitomala omwe akufuna. kuyenera kuyang'ana pazotsatira, ndipo yankho liyenera kukhala lapanthawi yake, logwira mtima komanso lolunjika.Kutsata kwamphamvu, komanso kwamakasitomala kuyenera kukhala oleza mtima.Ndidafunsapo mwachidule kuchokera kwa kasitomala waku Spain: tikuyang'ana matani 800 ansalu zosalukidwa zachivundikiro chaulimi, 20 GSM yake ndi m'lifupi ndi 150 cm.tikufuna mtengo wa FOB.
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Zikuwoneka ngati kufunsa kosavuta.M'malo mwake, yafotokoza kale mwatsatanetsatane zomwe zimapangidwira, ntchito ndi zina zomwe kasitomala akufuna.Kenako tidayang'ana zambiri za kampani yamakasitomala, ndipo ndi ogwiritsa ntchito omwe amafunikira zinthu zotere.Choncho, malinga ndi zosowa za alendo, tinayankha funsoli mwamsanga, ndipo tinapatsa alendowo malingaliro ambiri.Mlendoyo anayankha mwamsanga, anatithokoza chifukwa cha lingalirolo, ndipo anavomera kugwiritsa ntchito mankhwala omwe anaperekedwawo.

Izi zidakhazikitsa kulumikizana kwabwino koyamba, koma kutsata kotsatira sikunali kosalala.Titapereka mwayi, mlendoyo sanayankhe.Kutengera zaka zomwe ndakhala ndikutsata makasitomala aku Spain, poganizira kuti uyu ndi kasitomala womaliza, sindinasiye izi.Ndinasintha makalata angapo osiyanasiyana, ndikutumiza maimelo otsatila kwa alendo pakapita masiku atatu, asanu, ndi asanu ndi awiri.Linayamba ndi kufunsa alendowo ngati analandira quotation ndi ndemanga pa quotation.Pambuyo pake, adapitilizabe kutumiza maimelo kwa alendo kuti amve nkhani zamakampani.

Atatsatira motere kwa pafupifupi mwezi umodzi, mlendoyo adayankha, kupepesa chifukwa chosamveka, ndipo adalongosola kuti anali wotanganidwa kwambiri kuti asayankhe nthawi yake.Kenako uthenga wabwino unabwera, kasitomalayo adayamba kukambirana nafe zambiri monga mtengo, mayendedwe, njira yolipirira, ndi zina zambiri. Zonse zitakhazikika, kasitomalayo adayika oda ya makabati a 3 kwa ife ngati oda yoyeserera panthawi imodzi. , ndipo adasaina cholinga cha mgwirizano wautali Mapangano.

2. Kupanga mawu olembedwa: akatswiri, omveka bwino komanso omveka bwino

Ziribe kanthu zomwe timapanga, pamene mawu athu awonetsedwa pamaso pa kasitomala, zimatsimikiziranso momwe kasitomala amaonera kampaniyo.Mawu a akatswiri mosakayikira adzasiya chidwi chabwino kwa alendo.Kuphatikiza apo, nthawi yamakasitomala ndi yamtengo wapatali kwambiri, ndipo palibe nthawi yofunsira tsatanetsatane m'modzi ndi imodzi, chifukwa chake timayesetsa kuwonetsa zonse zokhudzana ndi zinthu zomwe zikuyenera kuperekedwa kwa kasitomala pamawuwo, ndipo chofunikira kwambiri chikuwonekera. , kotero kuti kasitomala akhoza kuwona pang'onopang'ono.

PS: Kumbukirani kusiya zidziwitso za kampani yanu pazomwe mwatenga.

Mndandanda wamakampani athu ndi wabwino kwambiri, ndipo makasitomala ambiri amatamandidwa akawerenga.Munthu wina wa ku Italy anatiuza kuti: “Sindinu kampani yoyamba kuyankha funso langa, koma mawu anu ndiwo akatswiri kwambiri, choncho ndinasankha kubwera ku kampani yanu ndipo potsirizira pake ndikugwirizana nanu.”

3. Kuphatikiza njira ziwiri za imelo ndi foni, tsatirani ndikusankha nthawi yabwino

Pamene mauthenga a imelo sangathe kuthetsedwa, kapena ndizofunikira kwambiri, kumbukirani kulankhulana ndi foni mu nthawi.Komabe, pazinthu zofunika monga kutsimikizira mtengo, chonde kumbukirani kulemba imelo munthawi yake mutalankhulana ndi alendo pafoni.

Kuphatikiza apo, pochita malonda akunja, mosakayikira padzakhala kusiyana kwa nthawi.Sikuti mumangofunika kumvetsera nthawi yoyendayenda ya kasitomala poyitana, koma ngati mumamvetseranso izi potumiza maimelo, mudzalandiranso zotsatira zosayembekezereka.Mwachitsanzo, kasitomala waku America ali ndi nthawi yosiyana ndi yathu.Ngati titumiza maimelo pambuyo pa maola ogwira ntchito, osanenapo kuti maimelo athu ali kale pansi pa makalata a alendo pamene mlendo amapita kuntchito, ndiye kuti tikhoza kupita ku maola 24 pa tsiku.Maimelo awiri abwerera.Kumbali ina, ngati tiyankha kapena kutsatira maimelo munthawi yake tisanagone usiku kapena m'mawa, alendo angakhale akadali muofesi ndipo adzatiyankha munthawi yake, zomwe zimachulukitsa kwambiri kuchuluka kwa nthawi zomwe timapeza. kulankhula ndi alendo.

4. Samalani potumiza zitsanzo

Pankhani yotumiza zitsanzo, ndikukhulupirira kuti anthu ambiri akukumana ndi mafunso: Kodi tiyenera kulipiritsa chindapusa?Kodi tizilipiritsa chindapusa cha otumiza?Makasitomala samavomereza kulipira chindapusa choyenera komanso chindapusa chotumizira makalata.Kodi tiziwatumizabe?Kodi mukufuna kutumiza zitsanzo zonse zabwino, zapakatikati ndi zosawoneka bwino, kapena zitsanzo zabwino kwambiri zokha?Pali zinthu zambiri, kodi mumasankha kutumiza zitsanzo za chinthu chilichonse chofunikira, kapena kungotumiza zomwe makasitomala amazikonda?

Mafunso ambiri awa sakudziwika bwino.Tikupanga zinthu zopanda nsalu, mtengo wake ndi wotsika kwambiri, ndipo titha kupereka zitsanzo kwaulere.Komabe, palibe ndalama zambiri zowonetsera kunja.Nthawi zonse, wogula adzafunsidwa ngati angapereke nambala ya akaunti.Ngati mlendo sakuvomera kulipira chindapusa chake ndipo ndi kasitomala yemwe akufuna, adzasankha yekha kulipira yekha.Ngati ndi kasitomala wamba ndipo safuna zitsanzo mwachangu, tidzasankha kutumiza zitsanzo kwa makasitomala ndi mapaketi wamba kapenanso zilembo.

Koma ngati kasitomala alibe cholinga chenicheni cha chinthu chomwe akufuna, kodi ayenera kutumiza zitsanzo zamitundu yosiyanasiyana kwa kasitomala kuti adziwe, kapena atumize zitsanzo mosankha malinga ndi dera?

Tidali ndi kasitomala waku India yemwe akutifunsa chitsanzo m'mbuyomu.Aliyense amadziwa kuti makasitomala aku India ndi abwino kunena kuti "mtengo wanu ndiwokwera kwambiri".Mosadabwitsa, tinalandiranso yankho lachikale chotero.Tidatsindika kwa kasitomala kuti mawuwo ndi "zabwino".Wogulayo adapempha kuti awone zitsanzo zamtundu wosiyana, kotero tinatumiza zinthuzo ndi khalidwe logwirizana ndi zomwe zili ndi khalidwe lotsika kusiyana ndi mtengo womwe watchulidwa kuti uwonetsedwe.Wogula akalandira chitsanzo ndikufunsa mtengo wamtundu wosauka, timanenanso zoona.

Chotsatira chomaliza ndi chakuti: makasitomala amagwiritsa ntchito mtengo wathu wosauka kuti achepetse mtengo, atipemphe kuti tichite ntchito yabwino yazinthu zabwino, ndikunyalanyaza vuto lathu lamtengo wapatali.Ndinamvadi ngati ndidziwombera kumapazi.Pamapeto pake, dongosolo la kasitomala silinakambirane, chifukwa kusiyana kwa mtengo pakati pa maphwando awiriwo kunali kutali kwambiri, ndipo sitinkafuna kupanga nthawi imodzi ndi kasitomala ndi ndalama zopanda pake.

Choncho, aliyense ayenera kuganizira mosamala asanatumize zitsanzo, ndi kutengera njira zosiyanasiyana zotumizira makasitomala osiyanasiyana.

5. Kufufuza kwa Fakitale: Kuyankhulana mwachidwi komanso kukonzekera kwathunthu

Tonse tikudziwa kuti ngati kasitomala akufuna kuwunika fakitale, amafuna kudziwa zambiri za ife ndikuthandizira kumaliza koyambirira kwa dongosololi, lomwe ndi nkhani yabwino.Choncho, tiyenera kugwirizana kwambiri ndi kuyankhulana mwakhama ndi kasitomala kuti timvetse bwino cholinga, muyezo ndi tsatanetsatane wa kuyendera fakitale kwa kasitomala.ndondomeko, ndikukonzekera ntchito zina zofunika pasadakhale, kuti musamenye nkhondo zosakonzekera.

6. Chinthu chomaliza chomwe ndikufuna kugawana nanu ndi: kusamala, khama ndi luso

Mwina anthu masiku ano ndi opupuluma kwambiri, kapena amangofuna kuchita zinthu mwanzeru kwambiri.Nthawi zambiri, imelo imatumizidwa mwachangu isanathe.Zotsatira zake, pali zolakwika zambiri mu imelo.Tisanatumize imelo, tiyenera kuyang'ana mosamala zilembo, zilembo ndi zina kuti tiwonetsetse kuti imelo yanu ndiyabwino komanso yolondola momwe tingathere.Onetsani zabwino zanu nthawi iliyonse mukakhala ndi mwayi wotiwonetsa kwa kasitomala.Anthu ena angaganize kuti imeneyi ndi nkhani yaing’ono, yosayenerera kuitchula n’komwe.Koma anthu ambiri akamanyalanyaza zing'onozing'ono izi, mumatero, ndiye kuti mumawonekera.

Chisonyezero cha konkire cha khama ndi kuchedwa kwa ndege.Monga bizinesi yamalonda akunja, muyenera kumalumikizana nthawi zonse ndi makasitomala.Choncho, ngati mukuyembekeza kugwira ntchito maola asanu ndi atatu okha, n'zovuta kukhala wogulitsa malonda akunja.Pamafunso aliwonse ovomerezeka, makasitomala amafunsa oposa atatu ogulitsa.Opikisana nawo sali ku China kokha, komanso ogulitsa padziko lonse lapansi.Ngati sitiyankha alendo athu munthawi yake, timapatsa omwe akupikisana nawo mwayi.

Tanthauzo lina la khama limatanthauza kulephera kudikira ndi kuona.Ogulitsa omwe akuyembekezera woyang'anira malonda akunja kuti apereke mafunso papulatifomu ya B2B akungoyamba kumene.Ogulitsa omwe amadziwa kugwiritsa ntchito nsanja kuti apeze makasitomala ndikutumiza maimelo mwachangu angomaliza maphunziro awo.Ogulitsa omwe amadziwa kugwiritsa ntchito nkhokwe yayikulu yamakasitomala akampani, amawongolera zidziwitso zamakasitomala bwino, ndikutsata mwachangu komanso moyenera kutsatira magulu amakasitomala ndi ambuye.

Zikafika pazatsopano, anthu ambiri amaganiza kuti ndizopanga zinthu zatsopano.Ndipotu kumvetsetsa kumeneku ndi mbali imodzi.Ndikukhulupirira kuti wogulitsa aliyense watumiza kalata yachitukuko.Ngati mutha kusintha pang'ono kalata yachitukuko ya omwe adakukonzerani, onjezani zithunzi, ndikusintha mtundu, uku ndikusintha kwazomwe muli pantchito.Tiyenera kusintha nthawi zonse njira zathu zogwirira ntchito ndikusintha malingaliro athu nthawi zonse.

Bizinesi yamalonda yakunja ndi njira yodziunjikira nthawi zonse.Palibe chabwino kapena cholakwika mu ulalo uliwonse wa kutsatira malonda akunja.Tonse tikuyang'ana njira zabwino zogwirira ntchito mosalekeza.Tikukhulupirira kuti tikhoza kupita bwino ndi bwino pa msewu wa malonda akunja.

 

Wolemba Shirley Fu


Nthawi yotumiza: Apr-25-2022

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